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ABOUT
Rooted in Community. Built With Care.
Raíces Digitales is a bilingual digital design practice serving small businesses, nonprofits, and social impact initiatives that need clear, usable online tools without the overwhelm or agency pricing.
The work is rooted in years of experience inside education, nonprofit, and community-based organizations, where digital systems have to be accessible, practical, and trusted by real people.
Founder Michelle Gutiérrez brings a background in communications and applied community-based work, including projects with organizations such as Dress for Success and the Texas Academic Advising Network, which supports the professional development of more than 900 academic advisors across Texas.
That foundation continues to shape how Raíces Digitales approaches audience, access,
and responsibility in digital design.
Raíces Digitales is not a marketing agency.
It focuses on building:
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bilingual websites people can actually navigate
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simple intake systems that don’t intimidate users
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resource pages that prioritize clarity over clutter
Projects are built on client-friendly platforms, with clear pricing, no upselling, and an emphasis on helping clients understand and manage their own tools.
The goal is simple: Help organizations show up online in a way that is clear, accessible, and worthy of their community’s trust.